How YOU™ Are Like Shampoo: The Breakthrough Personal Branding System Based on Proven Big-Brand Marketing Methods to Help You Earn More, Do More, and Be More at Work. Release date:  January 2, 2008 Author:  Brenda Bence

The world’s most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance.  What would it mean for your career, your job satisfaction – and your income potential - if your boss, colleagues, clients, and customers felt the same about YOU™?

This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand. Modeled after the world’s most successful big-brand marketing methods, How YOU™ Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use.

You’ll learn how to: •    Identify the 6 essential positioning elements that define your Personal Brand •    Master the 5 everyday activities that most clearly communicate your brand •    Avoid the Top 20 Personal Brand Busters™ that could keep you from success •    Increase your earning power and job satisfaction •    Build on-the-job trust and loyalty in YOU™

“Once you discover Bence’s Personal Branding System, you’ll never see yourself the same way again—and neither will anyone else! Her definitive yet simple approach for creating and communicating your own Personal Brand is a career-enhancing tool like no other.”

Please go to www.BrendaBence.com   for more information on the book.

Brenda Bence, Author About the Author:  Brenda S. Bence is an internationally-recognized branding expert, dynamic speaker and trainer, certified executive coach, and author of the award-winning How YOU™ Are Like Shampoo series personal branding books. With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) Int’l, Ltd.  Now doing business across 20 countries and with offices in both the U.S. and Asia, BDA International provides speaking, training, and coaching services to clients located in the U.S., Asia, India, Europe, Australia, & New Zealand.       As an in-demand speaker, Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as 3M, Citibank, Danone International, Deutsche Bank, General Motors, Hershey’s, KFC, Kraft, Johnson & Johnson, Mattel, Microsoft, National Starch, Sheraton Hotels, Standard Chartered Bank, Pizza Hut, and United Airlines. An avid writer, Brenda is author of the award-winning How YOU™ Are Like Shampoo series of personal branding books as well as the recently-released Branding Matters.  She is a contributing author to The Power of the Platform: Speakers on Purpose published in October 2009. As both a magazine and a newspaper columnist, Brenda also writes articles on a variety of topics related to corporate and personal branding. Brenda has been featured in more than 250 media and publications all across the world including NBC TV, Reader’s Digest, Financial Times, Investor’s Business Daily, Entrepreneur Magazine, Kiplinger’s Personal Finance, SmartMoney, and The Los Angeles Times. Brenda is a frequent guest on radio and TV shows. Certified as an Executive Coach with the International Coach Federation, Brenda sits on boards of both public and private companies as well as not-for-profit organizations. She has traveled to 70 countries and enjoys studying foreign languages.