How YOU™ Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed In Any Interview and Secure the Job of Your Dreams Release date:  January 2, 2009 Author:  Brenda Bence

Employers want to know why you are the best choice for the job: Should they hire you or another candidate? The truth is that you're more likely to be selected for a job based on your connection with the interviewer than based on your qualifications. By learning to master your Job-Seeker Personal Brand, you'll have an edge over others interviewing for the same position, making the trademarked 'YOU™' the brand of choice for your next employer.

This groundbreaking proven step-by-step system for defining, communicating, and taking control of your personal brand before, during, and after a job interview. Modeled after the world's most successful big-brand marketing methods, this guide takes you start-to-finish through proven corporate branding techniques never before adapted for personal use.

“If you want to prosper in today's competitive job market, this book is for you! Bence is a true personal branding guru who has created a unique, no-nonsense framework for job search success.”

Please go to www.BrendaBence.com   for more information on the book.

Brenda Bence, Author About the Author:  Brenda S. Bence is an internationally-recognized branding expert, dynamic speaker and trainer, certified executive coach, and author of the award-winning How YOU™ Are Like Shampoo series personal branding books. With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. In 2002, Brenda left the corporate world and founded Brand Development Associates (BDA) Int’l, Ltd.  Now doing business across 20 countries and with offices in both the U.S. and Asia, BDA International provides speaking, training, and coaching services to clients located in the U.S., Asia, India, Europe, Australia, & New Zealand.       As an in-demand speaker, Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as 3M, Citibank, Danone International, Deutsche Bank, General Motors, Hershey’s, KFC, Kraft, Johnson & Johnson, Mattel, Microsoft, National Starch, Sheraton Hotels, Standard Chartered Bank, Pizza Hut, and United Airlines. An avid writer, Brenda is author of the award-winning How YOU™ Are Like Shampoo series of personal branding books as well as the recently-released Branding Matters.  She is a contributing author to The Power of the Platform: Speakers on Purpose published in October 2009. As both a magazine and a newspaper columnist, Brenda also writes articles on a variety of topics related to corporate and personal branding. Brenda has been featured in more than 250 media and publications all across the world including NBC TV, Reader’s Digest, Financial Times, Investor’s Business Daily, Entrepreneur Magazine, Kiplinger’s Personal Finance, SmartMoney, and The Los Angeles Times. Brenda is a frequent guest on radio and TV shows. Certified as an Executive Coach with the International Coach Federation, Brenda sits on boards of both public and private companies as well as not-for-profit organizations. She has traveled to 70 countries and enjoys studying foreign languages.